Here’s the scoop…Local community monthly newspaper sold. New owner wants new brand, new media kit, new technology, new editorial, new advertising model, new web site, new processes to increase production efficiency, advertising opportunities and bottom line. Paige Design designed new identity, newspaper nameplate, new layout, new web and print friendly fonts, new style sheets, and new colors that can be integrated into online and print editions. The solution needed to work with Google Docs, DocsFlow, Google Drive, as well as eventually syncing dynamically with website and social media platforms. Deadline: 3 months for full transition.
The Washington Park Profile Re-Branding
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