This direct mail piece won a BMA Gold Key Award for effectiveness and creativity. The Replication Agent Man and all other illustrations were created by Russell Bertolette of BertoGraphics. Lori Hayes of Capistrano Creative was the copywriter and co-creative. I was the creative director, designer, account and project manager. At the time it required a complicated die line, hand-folding and hand processing at the mail house, but it was worth it. We ended up using the Replication Agent Man theme for other mailers, event promotion and specialty items.
Sybase Replication Agent Direct Mailer
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